On the one hand, the fashion industry has settle a canon of beauty where not everyone can fit in. Bodies very exercised and other factors that depend of the complexion and cannot be changed with exercise such as being tall, the color of your eyes, etc..
For women it is even more specific than for men because it also talks about facial features such as having a small nose, full lips, feminine face, and sometimes make girls think they need plastic surgery or botox.
Another thing is the amount of people that trying to fit put at risk their own health, by starving themselves in order to loose weight, doing extreme diets or diets they find on the internet that are not validated by any expert and could cause a deficit of some nutrients.
Also mental health is affected, people are too hard with themselves and think they are not enough, also it can lead them to suffer from anorexia or body dysmorphia.
Models also struggle with this cannon, and very often they are told by their agencies to loose a little more of weigh for some jobs even when they are perfectly fine. This is dangerous thinking that the normal age for starting modeling is between 13 and 16 (18 is considered very late) and at those ages they are not aware of what they are asked and they don´t know how to say no.
On the other hand fashion industry is slowly changing. They are diversifying their models, introducing more plus sized models and more colored people to the industry. Last year the "Angels of Vectoria´s secret" catwalk was cancelled for this reason, it wasn´t "diverse" enough and the public complained a lot on social media and stopped watching it ,so at the end the company lost money and had to cancel the catwalk.
People are talking about those issues on social media and making changes, because they want to be represented too and see more types of body with which they can relate. For example, the movement of "body positivity"wants to demonstrate that plus sized models are equally beautiful.
To sum up, fashion industry should be more open and diversify their models so everybody feels included.
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