Influencers in our society

Being an Influencer is nowadays one of the most dreamed jobs among young people and teenagers. They are people who post regularly on their social media about their life and interests, and get paid for that. Also, they often are asked to collaborate with trademarks; they recommend the product to their followers and in exchange they might earn money or get the items for free. 

However, this arising job has been a trending topic since its origin and there are people who support them and others that still don't believe it is a valid profession.

On the one hand, an influencer gains its followers by being relatable, this means that a regular person sees itself reflected in them. It could be due to that they have a goal in common -like traveling-, they have a lifestyle they are trying to achieve ,or they teach abilities that are useful for their public -like gaming- all in all, they are very useful as a source of inspiration and to keep you motivated.

Also, many times influencers get in contact with their followers and act like their friends, which is helpful for many people who need support and find it in them.

Furthermore, a simple post on their platforms can bust the popularity of local or not-well-known brands, so they are a new form of marketing which in fact, is very effective.

On the other hand, there is nothing that guarantees you that the products they recommend are good, you can just trust them, but at the end of the day, they are strangers to you and the more products they sell the more money they get. So that could lead to dishonest reviews.

Moreover, as their name indicates, they "influence" people, not just to buy things but to act in certain way. Many young people look at them as role models and that could be dangerous if the influencers show on their social media bad habits such as smoking and excessive drinking.

From my point of view, it is a job as any other and it has its difficulties (as maintaining your social networks and being constantly thinking about your image) and its good aspects (as being famous and getting free things). So we ought to respect them ,but at the same time to avoid getting too attached and idolizing them.